Responsive Search Ads – Google Ads – Complete Guide

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The recent change in branding of Google AdWords to Google Ads isn’t just about the change in its name. Google Ads signifies a new era in advertising where we are seeing more tools and features which are shifting the focus of from keywords to an audience and contextual based targeting. Responsive search ads, introduced before […]

Ad Strength – How to create more effective Google Ads

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Ad Strength is a new feature of Google Ads helping advertisers create effective ads by providing immediate feedback during the ad creation process. Google Ads has introduced a new feature called Ad Strength that helps you to create more effective ads. Although creating ads with the right number of characters is fairly easy, there’s no […]